KOREA INDIA FOOD FEST PRESS RELEASE

PRESS RELEASE



koreaindia.in, a unit of Shila Travels (India) Pvt. Ltd, proudly organizes, a HAPPY MOVE GLOBAL YOUNG CHEF (2008~’09). The festival is being hosted by Institute of Hotel Management, PUSA, New Delhi. The festival is sponsored by Hyundai Motors.

Hyundai Motor Company is ranked as the world’s fifth largest automaker in 2008 and includes more than two dozen auto-related subsidiaries and affiliates. Employing more than 75,000 people worldwide, Hyundai Motor posted sales of US $74.9 billion in 2007 on a consolidated-basis and US$32.8 billion on a non-consolidated basis (using the average currency exchange of 929 won per US dollar). Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms.

As a part of their Corporate Social Responsibility Activities Hyundai Motor selects 500 students from various universities in Korea, under ‘Happy Move Global Youth Volunteers’ programme, which is the part of auto group’s plan to expand its contribution to the global community and nurture the future leaders. These students are then taken to other parts of the world, to promote their culture through various means and thus, contribute to the global community. For instance, in India they have come to promote Korean culture and heritage and the route chosen is that of a Korean food festival.

This time, the selected students are divided into groups, who will be sent to five countries i.e. India, China, Turkey, Hungary and Thailand from 15th July to 30th August. This programme is one of the first activities of the Corporate Social Responsibility Committee, which was formed in May, 2008.

During the food festival, the food will be prepared by the visiting Korean students along with some renowned chef’s from South Korea and served to the local Indian students and the invited guests, in order to promote food and cultural exchange between both the countries.

The Korean students will also visit an orphanage, Missionaries of Charity during their tour; they will prepare food for the children, treat them, and spend some quality time with the children, at the orphanage. Some of the students will also carry out volunteer work and assist the one in need, in order to strengthen the cultural ties between the two nations.

The main objective is to promote the Korean cuisine and make it popular among Indians, just like other county’s cuisines, since large numbers of Korean tourists and executives come to India every year, the foremost problem which Korean people face is the food. Food is the most indispensable ingredient of life, and life becomes difficult if you don’t get food of your own choice. So, in order to make life easy for the Korean community here, we have come up with an idea to host a food festival. The food festival will also help, in strengthening the bilateral relations between the two countries.