Youl Production is the sister concern of Shila Group of Company which was started in 1998, with the vision to strengthen the bilateral relation between the two nations i.e. India and South Korea. With our expertise in South Korean market we have been successfully delivering best results in all possible areas. In past 13 years we have been successful in organizing events for the promotion of two rich cultures.
Since Bollywood is known for making best entertaining film and Korea for making best Art films but due to language barrier. Many film directors watch Korean films and appreciate it because of it being more content based and meaningful. Many directors have tried to make films on these lines but none has been successful. There are film makers who want to direct such kind of movies, but due to lack of such platform were talent from both the countries can come together and exchange their ideas to make a masterpiece.
Our vision is to amalgamate the ideas of both the countries and produce the meaningful as well as entertaining films which can be appreciated by the views all over the world. We believe that a combination of Korean content and Hindi masala film can be a very successful entertaining movie.
In the past we have been successful in organizing number of events and popularizing it to the fullest which in return has gives us great confidence to organize any kind of event in India for Korea with the surety of huge success in whatever we are assigned. Our core team has the potential to deliver best design for the event we are capable of creating a common platform where we can invite best line content companies of both the countries in order to create awareness and provide knowledge about the business via conference between the two nations. We are sure that the conference can create an environment for effective market, it can create a platform where companies of both the nations can come together and share their content with each other in return it can not only help in networking but also become a platform for buying and selling of products. At the event a state of the art k-pop concert will be organized to introduce the culture. The event will include press conferences, discussions on various topics related to the subject, marketing of product and promotion being the main agenda, the event can be popularised in print and electronic media on a day to day basis. We also plan to market it across effective platforms like press, print , T.V, Internet etc to create the required hype and participation.
We are associates for a team well equipped to manage and deliver a great performance of doing a event of this caliber and can provide a 360 degrees solution from Marketing, Hospitality & catering, infrastructure, show flow, Networking, Business and media services. To top it all we are the only companies with a USP to operate with South Korea - India bridging the gap between the two for years now and understand every aspect of business and personal need in both countries.
Our team has the potential to organizing event depending upon the budget like for Gala event we can invite the most popular faces of Bollywood followed by a gala dinner party and so on.
Aarohi Keshav CEO of Youl Production, has done Graduation from Hindu College Delhi University and a Post Graduate in Journalism from Bhartiye Vidya Bhawan, New Delhi. Has worked as freelancer for The Hindu, The Asian Age, The Times of India, The Telegraph (Leading News papers of India)
Korean films high in demand
Bollywood have been continuously trying hard to remake Korean films but their experiment has not been turning into a masterpiece the major reason being Korean Movies have taken away the whole world by its wonderful, sad and sweet love stories, dramas, music and movies while Bollywood films lacks variety.
Films: Mainly three Korean movies have been made into a bollywood films. The bollywood flick, Zinda gets the distinction of being the first Indian movie based on Korean content. The movie is based on the Korean movie Oldboy. It was made into a critically acclaimed worldwide hit Korean movie called Oldboy. Second being Ugly or Pagli, Directed by Sachin Kamlakar a remake of My Sashi girl. Then came Krishna Cottage a Hindi movie again a copy of Korean film.
Unfortunately none of these movies has been a hit; our team believes that the major reason can be the language and the absence of good techniques. Two of the bollywood movies Gangaster and Kalyug have been shot in Korea.
Korea is considered to be one of the best movies making with their animatical skills, India lacks good stories. In India common people believes that after being religious there is only two religion i.e. movies and cricket (game). People in India still wait for good movies to come people have such a craze for movies they stand in a line to buy ticket for 6-8 hours, it states that people in India love movies, there are many regional and Hindi films made in several languages but it is sad to say that once a person goes to watch movie spending 250rs for 3 hours time and get back with unsatisfied comment. Our production thinks story lies in small cities, villages and countries. Entertainment in India has become a sheer business and valuable people who have passion for art and can deliver good, meaningful films are not used because the trend of Indian culture is very socially attached and people are fed up with such kind of movies same as MUSA most of the movies do not connect to real life, most of the films are fictitious to sum up with Korea has good content and India has crazy people to watch film.
Music: Music Director Pritam’s two most popular numbers “Pehli Nazar” from the movie Race is plagiarized from the Korean song, 'Sarang hae yo' by Kim Hyung-sub. Pritam has been regarded as one of the best music director of India and has won many film fare awards for his songs.
Documentary: Indian news channels lack documentary programmes there are more than 20 news channels and many more regional channels (India has 22 official languages). Korea as per our knowledge Korea has major 3 channels MBC, KBS, SBC & EBS. Our company works as line producers and story tellers and people in India is getting frustrated watching programmes because they don’t get to watch any real programmes like Khara sa sege sogro mohanji dekyo, MBC khongam, MBC weekly, EBS G20 and many others have been made by our production in association with Korean channels. The motto of Youl Production is “Until and unless we let people know we can’t convince people individually so in order to let Korea India business done we need to exchange our culture, thinking, economy, social structure, religious believers and the best medium to reach common people is through media. India needs such discussions with Korean channels and production Companies.
Channels: UTV and NDTV Luminaire have been taking best movies from all over the world, and Korean movies are high in demand and they are interested in bringing more and more brilliant movies in India. The national television channel of India, Doordarshan has been airing many Korean documentaries and short films translated in Hindi, which have been liked by the Indian viewers.
Animation and gaming: Since the young generations are techno savvy and love to have new games so animation movies and gaming are the hot favourites. Since the Korean animations like Pororo animation character of Korea, are regarded as the best all over the world we strongly believe that the amalgamation of two nations will give rise to best creative product. Animation market in India lacks good talented animators as there is no such institute as compared to South Korea or America; Indian Children between 5-20 years prefer to watch animation since the population of young people in India is much higher as compared to rest of the world after China. China has less young population as compared to India. 65% of Indians are young (between age group of 15-30) which clearly shows we have good market. There are six major channels which are dedicated to Animation i.e. POGO, Nickelodeon, Cartoon network, etc.
Mobile market: Recently India is booming in telecom sector Indian telecommunication company has launched 3G services and it has been started only about 3 months all the Hand phone Companies are doing extensive marketing for the development of everything on mobile, IPod is an example to this, which help people to access mini office in handsets now people are getting acquainted to use such mobiles but the problem is the cost of such mobile is expensive for a normal people to afford on the basis of IPod success in the world many Companies are trying to develop such multi utility phone in order to satisfy the customer at one go. Some of the major companies of India are adopting such devises even Samsung galaxia has been launched in India the cost starts from 27,500 Rs. Now since 3G is launched and India is one of the top software company to the world at the same time Korea is very high on the networking’s and new online games, Indian software can be the best combination if Korea brings their technology to India in a competitive cost it can be a very big business. Korea is good at making beautiful designed sets India is good at software if we bring the technology to India and use the existing IT young talent of India we can definitely make good user friendly devise.
Cinema hall: As compared to Indian population the numbers of multiplex cinema halls are less although the qualities of existing halls are similar to that of Korea. CJ has already done Intensive research to launch in India there full entertainment company.Warner Brother is the one and Sony Pictures but the result is not that what it should br as any international company comes in India the way ther think it does not behave like that.In india genrally there is a lobby for all.Film Stars and to Director to Writer to Music Director
Sin from Shila Consultancy Services
So my suggestion would be we should open one research center on Media underYoul International Media Research Center in India and we should appoint such people who understand Korea India Media or Entertainment Industry there Behavior and an amalgation of India Korea mid style business Module.I think it is manageable for us in India as we have good connection with Star and Production Company,Mobile Service Provider Company,Amimation Company,Indian News Papers Television Company.Ad Agency with Legal Media Copy right LAwer and Charted accountant.
How can Shila Be Helpful to this:
We have a Mice Travel agency in the name of
Shila Travels India Pvt. Ltd 14 Years of Company (have been doing Inbound tourist exclusively for Korean ) A MICE COMPANY FOR KOREA AND INDIA BUSINESS DEVELOPMENT
Shila Language Consultancy (We have been catering all the major company in India and Korea who requires Korean Language Expert and and Foreign Language Services.Some of our Clients
Posco India,Posco Maharastra,Halla Agent in India, Sansung,Lg Hyundai ,Tata Mahindra and may more companies.
Amitabha Hotels India Pvt. Ltd (All kinds of International Food) Already done many Food Fest Too and have one 4 Star Hotel in Indian Buddhist sector and Zen Restaurant for all the foreigner who visit Bihar
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